Tuesday, October 2, 2018

Product Summary Draft #2


According to Airbiquity’s company website (2006), Airbiquity is an automotive telematics and a foreword player in the automotive industry. Over the past 20 years, the company has been developing and building car programs which give their customers a platform called Choreo. Choreo is a cloud-based program which gives the user customizability on what they wish to see and get from the car. It allows customers to manage their car programs right at their fingertips while on the go with their smartphones. Through the examples given below, there are several key factors which sets Airbiquity apart from the competitors.

Choreo offers multiple features which includes device connectivity, service management, driver access and many more. For these reasons, Airbiquity suggest that this product will benefit road users as many consumers in this generation have smartphones with them all the time. Choreo is readily available in more than 65 countries with 30 languages for the users to choose from, which will provide reliable, scalable data for the user with the fully deployed and functioning data centers.

In comparison to this cloud-based software, there are a few who implement this into their products as well. One example would be the ‘Zonar Z4’ from Zonar systems. They use software to control and track the massive fleets of vehicles with the use of GPS and satellites. The product allows the user to access and optimize the driver’s performance. Another example which uses the cloud-based system in their products would be from a company named Geotab. It is a customizable software which allows for users to satisfy their requirements. It offers up to 7 different languages and customization to better suit the user experience with features such as driver behavior management which uses training utilities and in-vehicle feedback to provide more accurate real-time data. This are the few examples that are competing with Airbiquity’s software Choreo.

Due to the customizability of the Choreo software and being readily available through an application on the user’s smartphone proves it to be much more useful on the go and with the wide variety of languages available, it will prove more accepting to people of different countries as compared to Geotab. Choreo also allows the user to view, monitor and locate their vehicles with the touch of a button which can be shown in Figure 1, which may be a more detailed and systematic option compared to Zonar Z4.

In conclusion, the features and functions of the Choreo platform by Airbiquity offers users a solution to help integrate their products using a cloud-based software and offer user friendliness through a smartphone application which will make the life of the user much easier.

Figure 1

References:

  1. Airbiquity (2006, October 09) Retrieved September 30, 2018 from Vehicle Telematics, Geofencing & Fleet Tracking Systems for the Connected Car. https://www.airbiquity.com/product-offerings/intelligent-vehicle

  1. Zonar Systems (n.d) Retrieved September 30, 2018, from V4 Telematics Device Control Unit https://www.zonarsystems.com/solutions/v4-telematics-device


  1. Geotab (2018, January 09) Retrieved September 30, 2018, from What Is Telematics? https://www.geotab.com/blog/what-is-telematics/

Edited: 09 October 2018

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