According to
Airbiquity (2006), Choreo is a cloud-based program, which gives the user the
customizability to manage their car programs and what they wish to see and get
from the car. Airbiquity have been developing and building this program for the
past 20 years to give the user the most ideal experience. The web-page also
reported that the overall product experience will be added up to a “powerful
post-purchase consumer experience” which stands out. Choreo is aimed to the
user’s experience, which is categorized under three key points: driver assistance,
driver efficiency and driver experience.
The first competitor,
Zonar V4, uses GPS technology as well but it is only recorded and logged at a
remote center. This allows the centers to send alerts regarding the user’s operations
to benefit their experience. The information gathered from the GPS would be sent
to the hardware, Zonar V4. Another competitor would be Geotab, which is customizable
software that can be changed to better suit the user’s experience. It offers up
to seven different languages and customization to better suit the user
experience with features such as driver behavior management, which uses
training utilities and in-vehicle feedback to provide more accurate real-time
data.
Although
there are similar products on the market that offers cloud-based software in them,
such as Geotab and Zonar V4, Airbiquity has its unique strengths in terms of
the used experience and the many features that stands out from the competitors.
Moving
on to the first strength, driver assistance. This focus allows solutions to be
readily available such as rapid emergency response assistance, the ability to
unlock/lock your vehicle from your smartphone, vehicle monitoring in the case
of a stolen vehicle and lastly, the geo-fencing,
which alerts the driver when the vehicle leaves a specific area that was not
labelled in the software. This allows the driver to access these necessary
features without the hassle of finding them.
The
second strength would be driver efficiency. This strength is more suited
towards electric vehicles. Choreo allows drivers to check on their vehicle’s
battery status, how long they can continue their journey and giving drivers an
option to optimize the vehicle’s use by planning their trips and give possible
locations for them to charge their electric vehicles.
The
last strength would be the driver’s experience. Choreo aims in bringing a
friendly user experience for their drivers by allowing them to pair their
smartphones with their vehicle. The ability to customize and personalize their
own personal user experience will allow the driver to maximize Choreo’s full
potential.
In
conclusion, Choreo has high potential to compete in this market when there are
not many products which offers as many features and customizability. The
ability to customize to the driver’s best personal experience is what will be
the biggest selling point for any potential buyer that makes Choreo stand out
from their competitors out in the market.
References
- Airbiquity. (2006, October 09). Retrieved September 30, 2018, from Vehicle Telematics, Geofencing & Fleet Tracking Systems for the Connected Car. https://www.airbiquity.com/product-offerings/intelligent-vehicle
- Geotab. (2018, January 09). Retrieved September 30, 2018, from What is Telematics? https://www.geotab.com/blog/what-is-telematics/
- Zonar Systems. (n.d.). Retrieved September 30, 2018, from V4 Telematics Device Control Unit https://www.zonarsystems.com/solutions/v4-telematics-device
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